Performance Marketing
Performance Marketing That Follows the Enquiry to the Outcome
Meta and Google campaigns planned around your real goal — admissions, appointments, bookings or sales — with landing pages, follow-up and measurement working together.
The problem
What usually gets in the way
Lots of leads, few that convert
Cheap enquiries look good in a report but waste your team's time when most are not a fit.
No link between spend and results
Ad dashboards show clicks and forms. They rarely show which enquiries became paying customers.
Campaigns run on autopilot
Without regular review of search terms, audiences and creative, budgets drift toward what is easy, not what works.
Meta Ads (Facebook & Instagram)
Meta is strong for reaching people before they search. We use it to create demand and capture interest with a clear next step.
- Instant lead forms with qualifying questions
- Click-to-WhatsApp campaigns for quick conversations
- Creative testing across static, carousel and short video
- Audience strategy: location, interest and lookalike audiences built from your data
- Remarketing to people who engaged but did not enquire
Google Ads
Google Search reaches people who are already looking. The work is in matching intent and cutting waste.
- Keyword research by intent and location
- Regular search-term review and negative keywords
- Ad copy that matches the landing page
- Call and form conversion tracking
- Remarketing where it is relevant to the decision cycle
How we deliver
- 01
Agree the business goal and what counts as a qualified enquiry
- 02
Build offer, creative and a matching landing page or lead form
- 03
Launch with clean conversion setup and test audiences and messages
- 04
Review lead quality with your team and shift budget to what converts
Included
What's included
- Campaign strategy and budget plan
- Meta lead form and click-to-WhatsApp campaigns
- Google Search campaigns with keyword and negative keyword management
- Relevant remarketing
- Audience and creative testing
- Landing page message matching
- Conversion setup (Pixel, Conversions API, offline conversions as a service)
- Weekly or fortnightly review calls
Measurement
What we measure
- Cost per enquiry and cost per qualified enquiry
- Lead quality as rated by your team
- Enquiry-to-conversion rate
- Verified admissions, appointments or bookings when records are shared
Useful for
Engagement options
Ways to work together
Scope, responsibilities and fees are set in a custom proposal. Ad spend is separate.
Campaign Launch
A defined campaign for a season, intake or launch — strategy, creative, landing page and setup.
- • Fixed scope and timeline
- • Best for admissions seasons or launches
- • Handover report at the end
Ongoing Growth
Monthly management of campaigns, content and reporting with regular improvement.
- • Monthly scope
- • Regular review calls
- • Continuous testing
Performance Partnership
For suitable businesses, a fee model partly linked to verified outcomes.
- • Agreed conversion-verification method
- • Shared access to outcome records
- • Subject to proposal
FAQ
Performance Marketing questions
What budget do I need?
It depends on your market and goal. We suggest a starting test budget in the proposal and explain what it can realistically show.
How soon will I see enquiries?
Campaigns usually start producing enquiries within days of launch. Judging quality and conversion takes longer — typically a few weeks of data.
Do I own the ad accounts?
Yes. Ad accounts, pages and pixels should be in your business name. We work as a partner with access.
Do you set up Pixel and Conversions API?
Yes, as part of the service where your website and systems allow it. We confirm what is connected before reporting on it.
Next step
Discuss performance marketing for your business
Tell us your goal and we will arrange a free growth audit.