Most campaign visitors arrive on a phone, often on a slower connection. The page has a few seconds to make sense.
Message match
The headline should repeat the promise of the ad that brought the visitor.
One clear action
Remove menus and distractions. Offer one form and, if useful, a WhatsApp or call option.
Real trust signals
Show your actual premises, team, address and approvals. Avoid stock photos that look generic.
A useful thank-you page
Tell people what happens next and when they will hear from you.